Nibbl.it

Nibbl.it is a personal passion project i’ve been working on alongside client work. The idea came about from being a first-time dog mum and the trials and tribulations that came with keeping my dogs safe and happy. I worked on this from ideation, right through to a development-ready design system.

My role

  • Discovery phase + user experience mapping

  • Brand identity

  • Persona creation, user testing + wireframe prototyping

  • Design system creation

  • Icon suite development

  • Social media + promotion collateral

The task

To create a one-stop solution for pet parents to find trusted, easy-to-understand, personalised information about their pets nutrition.

An app that allowed users to quickly check food toxicity, find fun, safe recipes and get tailored nutrition advice for their pet.

The work

A full discovery phase including; brainstorm, sitemap, user personas, scamps and low-fidelity wireframes.

Creation of branding and subsequent brand guidelines, followed by curation of the design system and high-fidelity wireframes.

Mind map diagram focused on pet profile notifications, database, food, plants, feedback, community, and personalization, with notes on affiliate codes, blog, VET integration, and social media interactions.
Hand-drawn sketches and notes in a notebook about a pet or animal care and feeding app, including sections for info hub, filter ideas, feedback, animal species, names, breeds, and personalized info.
A complex flowchart with multiple interconnected boxes representing a pet management application. It includes sections for user account creation, pet profiles, database, info hub, community, and search features. The diagram uses various colors to dif
Wireframe of a pet allergy profile app with screens for answering questions about pet allergies, health history, profile overview, and editing profile details, including multiple-choice and text input fields.
Screenshots of a pet management app showing pet details, food information, and a food safety alert.
A digital interface design with a color palette at the top, input fields on the left, a food item selection section in the middle with icons of eggs and happy to angry faces, and navigation icons at the bottom.

The result

A fully user-tested high-fidelity prototype, design system and hand drawn icon suite ready for development.

Alongside the app, I created a supporting landing page, social media posts and promotional collateral.